We at CricketBatsDirect are determined to ensure that we provide the best choice of cricket bats to buy online. 

We strive to:

  • Offer the most comprehensive selection of cricket bats available on the World wide web
  • Cater for cricketers of all levels, as well as different types of consumers
  • Be experts in what we sell and be the most informative cricket website in the world so that our customers can purchase with complete confidence
  • Spread our passion for the game
  • Maintain or achieve these goals – as individuals and collectively as a company – by embracing the following values:



Sport mirrors life. And cricket is all about passion, striving to achieve your goals, enduring a broad spectrum of emotions, and forging life-long memories and relationships. Our passion helps us to help you experience just that, and it drives what we sell and how we sell it. It was passion and a vision that led to our founding director establishing Cricket Direct in 1994, and it’s the chief reason why we are still going strong at the crease after two decades. We were online before Google, don’t you know? As we continue our exciting journey, we hope to have the pleasure of providing you with the cricket bat you need to excel at this wonderful game.


Many consider us the very best online cricket bat e-tailer, but our aim is to become the undisputed number one. We strive to provide the most comprehensive choice of cricket bats on the internet. We have great relationships with world-renowned cricket brands and will continue to offer you the very best quality and choice. Put simply, we aim to continue to provide the best selection of the best brands at competitive prices, whilst regularly re-evaluating out stock and retailing platforms to enhance the way we reach and interact with cricketers of all levels. Taking part is great, but winning matters.


Cricket bats found on www.cricketbatsdirect.com are selected by cricketers for cricketers, so when you deal with us, you know you are buying from an online retailer whose staff are truly knowledgeable about the game and its requirements. We regularly meet face-to-face with representatives from the world’s most famous cricket brands, and take it upon ourselves to stay abreast of innovative new products, technological advancements and changes in industry standards. There is no point being Mr Know-It-All without sharing the knowledge, so our goal is to establish a truly social and engaging platform, with the aid of blogs, reviews and social media, so that you can make an informed buying decision – every time. We are assigning a lot more energy to our content strategy – and not just so Google gives us the thumbs up. We will be adding a lot more customer guides to support our recently launched cricket bats blog. As a pioneer online cricket gear retailer, boasting staff members with up to thirty years’ experience in the sports industry, we have a wealth of knowledge to share. Sure, you have some younger, eye-catching players in the market, but never underestimate the importance of experience.