At Cricket Bats Direct we have a very personal relationship with all our brands, and we want our customers to share this connection. Tofeel even moreconnectedto every aspect, when going through their journey of choosing a bat.Without further delay let’s meet the brands…

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Gunn & Moore were founded in 1885 by William Gunn, an English international Cricketer and Footballer. As a professional Cricketer he was a right-handed batter who represented Nottinghamshire for over 14 years and played for the Test cricket for England, notably against Australia in 1886-87.

GM have been making top quality bats at their home in Colwick, Nottinghamshire for 135 years and have supported some of the best international players across the ages including Sir Richard Hadley, Desmond Haynes, Mike Gatting, Steve Waugh, to modern greats such as Herschelle Gibbs, Michael Vaughan, Marcus Trescothic, Stephen Flemming and most recently Aiden Markram, RossTaylor, and Ben Stokes. GM have revolutionised bat making designing and developing the bat manufacturing process to combinecutting edge technologywith traditional hand finishing, to consistently deliver exceptional quality and performance.

The DXM Computer Aided Manufacturing process allows GM to digitise the basic bat profile so it can be accurately replicated time and time again, delivering consistency in profile and pickup for each of their bat ranges. This technology gives customers the chance to get closer to their favourite players than ever before with the Players Edition bats. Using the DXM process GM can accurately replicate the profiles used by top international players putting the pinnacle of GM’s 135 years of bat making experience in your hands!Their Mission is to take amateurs and top professionals on a journey to achieve their personal best time and time again!


Originally founded in 1890 by Alfred Thompson, under the name of A.G.Thompson Pty LTD, which was changed to Kookaburra, the native Australian bird which lived in a tree outside Thompson’s workshop who called his pet. A saddle maker by trade, Thompson migrated to Australia from his UK home town of St.Ives, Huntingdon to ply his trade successfully until motor cars quickly became the preferred method of travel threatening his livelihood.

Thompson turned his leather crafting skills to manufacturing Cricket balls providing top quality cricket balls around the world until in the mid 1980’s the company began manufacturing Cricket bats along with clothing, footwear and protective equipment. With operational bases worldwide including UK, New Zealand, India, South Africa, Kookaburra & Bangladesh, Kookaburra have very quickly become a world renowned and trusted Cricket bat maker supporting all-time greats across the globe. Players such as Ricky Ponting, Damien Martyn, Michael Hussey,Kumar Sangakarra, Sanath Jayasuriya, Graham Thorpe, Ab De Villiers, Martin Guptill, Tim Paine and Jos Butler all entrusted Kookaburra to supply the tools of their trade.

Kookaburra made cricket bat history when it unleashed the Kahuna, Beast and Diablo ranges, with a thin Carbon graphite sticker covering the entire back of the bat. Ricky Ponting had just scored a double century against Pakistan when the ICC, under recommendation of the MCC the custodians of the game, banned the bat as the sticker added extra power to the bat giving batters an unfair advantage, while contravening Law 6 of the MCC Laws of Cricket.

After 130 years in Cricket kookaburra Sport is still 100% family owned and run with fourth and fifth generation of Thompson family members still working in the Head Office in Melbourne.

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Gray Nicolls - Originally founded by H.J Gray, a world rackets champion,in 1855 under the name H.J Gray & Sons originally as a rackets manufacturer and retail shop. Over the years as the popularity of other sports grew he expanded to manufacturing Cricket equipment. In 1941 Alison and H.D Gray took over the Grays brand launching an expansionacquiring other businesses including the L.J Nicolls cricket bat manufacturer and Gray-Nicolls was born.

Gray-Nicolls has been at the forefront of high-quality Cricket b at manufacturing and innovation creating exceptional quality cricket equipmentfrom their UK base in Robertsbridge, East Sussex! Throughout out the years Gray-Nicolls have been a house-hold name across the globe supporting greats of the game from historic great players like Wally Hammond, Barry Richards, David Gower,Robin Smith, Brian Lara, Matthew Hayden, Michael Atherton, Andrew Strauss&Alistair Cook. Gray-Nicolls are one of the most prominent sponsors seen on the tv looking after international cricketers including modern greats like Kane Williamson, Babar Azam&Aaron Finch.

Although Gray-Nicolls still use the most sacred of traditional bat making techniques through out the years they have been one of the strongest innovators in Cricket bat Profilescreating the Scoop, Dynadrive, Double Scoop, Scimitar &Viper all making the headlines as bat makers removed wood from the back of the bat using the “scoop” technique to reduce in certain areas. Gray-Nicolls also experimented with different handle materials introducing the carbo series where a stiff carbon fibre handle was fitted in to the blade in place of a cane one until the MCC laws changed to make this illegal. Put simply Gray-Nicolls have one of the strongest heritages in Cricket bat making

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In 1924 Adolf Dassler & his brother Rudolph began making shoes in their mothers house developing spiked shoes for athletics & enhancing athletic footwear throughout the world becoming Adidas in 1949 &the iconic 3 stripe brand synonymous with high-performance footwear across the sporting world was born.

Adidas entered the cricket market in Australia in the 1970s with the signature product the shoe, which changed the cricket shoe market for ever using research, manufacturing methods& materials never before seen in a cricket shoe, to improve performance. In 2006 Adidas launched their cricket bat range & in 2008 undertook the sponsorship of the world’s greatest ever batsman in Sachin Tendulkar with the Master-Blaster Elite. Adidas continued to grow their presence in cricket supportingEngland’s Kevin Pietersen & Ian Bellgrowing their brand name, pouring the experience from their professionals into the products they provide to all.

To this day Adidas cricket bats are infused with the knowledge & expertise of some of the worlds greatest ever players, combined with their expertiseof research, design & manufacturing to produce exceptional cricket batsfor the global cricket market.

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MRF is one of the most iconic cricket brand names across the world, a marvellous achievement by any brand let alone one so young. The Madras Rubber Factory dates back to 1946 and has manufacturing expertise & knowledge across the sporting spectrum. It wasn’t until the 1980’s that MRF entered the cricket market. Very quickly MRF became a household brand within the cricket world with all-time greats Steve Waugh, Brian Lara & possibly the game’s best ever batter… Sachin Tendulkar! Working closely with these great players they have been able to grow a brand renowned for quality, performance style as they have continued to work with modern greats such as AB de Villiers, Rohit Sharma & the new leading batter of world cricket Virat Kholi. MRF is dedicated to producing high quality cricket bats at fair & reasonable prices. Filtering the knowledge & experience gained from working with the world’s best players, past & present to cricket lovers of all levels around the globe.

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New Balance is one of the world’s leading high-performancesports goodsmanufactures, driven by passion in all thing’s sports. Well known for their footwear expertise they have a genuine pedigree in working with professional athletes & communities, combined the most sophisticated research & development methods to generate a great depth of understanding. Their goal is to support players of levels in their pursuits to achieving their best & fuelling their passion.

In 2012 New Balanceburst on to the cricket market with a range of specialist cricket shoe showcasing their expertise in design & manufacture, before adding the full range of cricket equipment & bats. Despite their limited history in bat making New Balance support two of the game greatest batters in England’s Joe Root & Australia’s Steve Smith. New Balance offer a simple yet effective range of bats focussing on a mid-high bladeprofile in their TC range &a mid-low blade profile in the DC range available in a wide range of willow qualities to meet the varying need of cricketers from international Pro’s to budding young junior.

Manufactured in their factory inIndia & exported around the world the New-balance bats are assured high-quality at very reasonable prices.

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TON cricket is a global powerhouse working with over 100 international players across 15 cricket playing nations.

Inspired by his father, N.K Sareen entered the Indian market as Sareen Sports in 1969 dedicated to providing the highest quality cricket equipment to all. In 1976 SS Sunridges was launched in India & worldwide which was later changed to TON in the UK. TON have worked with some of the worlds greatest ever players such as Kumar Sangakarra, Virender Sehwag, VVS Laxman & Yuvraj Singh collatingthe expertise of their professional playersto enhance the quality& performance of their bats around the world.

To this day TON support some of the world’s best players such as Jonny Bairtsow, Quentin De Kock & Dawid Malan, continuously learning about the game to enrich their products for cricketers around the world. The TON range represents genuine quality, performance & exceptional value for money be it senior & junior bats.

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Founded by Charagh din Abdul rasheed in 1958, the iconic CA cricket brand has a fine tradition with the world of cricket from their base in Sialkot, Pakistan. Originally CA manufactured wooden tennis rackets & moved to cricket bats in1978 sponsoring Salim Malik, their first of many international professionals. They have supported many great players currently working with World Cup winning captain Eoin Morgan, Jason Roy, Fakhar Zaman, Tamim Iqbal& Chris Gayle.

CA manufactures a wide range of cricket & sporting goods including protection, balls & training equipment all in their very own factory ensuring quality in every product supplied all around the globe. CA have recently opened a base right here in the UK. CA bats are renowned for their large domineering profiles made for the genuine English willow & high-quality finish.

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Malik began as a family business by Malik Ullah whose determination to build a business from his passion for cricket gave rise to the brand in 1960. Working with his 4 sons, they family experienced all the challenges of growing a brand in the cricket industry & the Malik brand soon became recognised not only in Pakistan but in the 1980’s around the world as his eldest son raised the brand to an international level, earning the trust of great players such as Shahid Afridi, Misbahul Haq, Mohammed Hafeez & Azhar Ali.

Born with high standards set by it’s founder, the Malik brand is built on knowledge, experience&impeccable work ethic. Malik aims to support all cricketers by supplying high quality cricket equipment at fair prices.

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Stanford Cricket or SF is a manufacturing specialist based in Meerut, Indiawho in 1997 turned their knowledge & experience in research, design & development to the world of cricket equipment. One of the youngest manufacturers on the market SF have worked with some top cricketers around the world including Mahela Jayawardene, Dwayne Smith, Joe Denly, Kusal Mendis & Joe Burns.

SF only use the highest quality materials aiming to lead the market by combining technology, evidence driven design & finished with style.

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Duncan Fernley - Born in Yorkshire in 1955, Charles Duncan Fernleywas an exceptional schoolboy cricketer, however his main in employment was as a pattern maker before diversifying into cricket bat making. Continuing to juggle his Cricket playing career and bat making, in the early 1960 Fernley finally got his chance at New Road playing for Worcestershire. Playing a total of 97 first class matches for his newfound county, he combined his passion for playing Cricket with making bats, the successful eponymous bat manufacturing company Duncan Fernley and it’s 3 stump logobecame the first big name in cricket!

Duncan Fernley sponsored some of the biggest names in the history of the games the likes of Sir Ian Botham, Sir Viv Richards, Allan Border, Glenn Turner, Martin Crowe, Ravi Shashtri, Clive Lloyd, Sunil Gavaskar, Graeme Pollockand Graham Gooch. The expertise that Duncan had was second to none, and he introduced to bat making still one of the biggest game changers in bat care, the “Play it now” service. Duncan new that as bat pressing techniques became more advanced that by giving a cricket bat and extra press, before applying linseed oil and adding an anti-scuff that the this would prolong the life of a cricket bat giving an extra layer of protection. This service has been widely adopted by major brands across the industry and to this day this is still an industry wide practice.

Duncan Fernley’s love for& knowledge of Cricket is unique having been a professional Cricketer, Chairman of Worcestershire CCC leading the county to an impressive 6 trophies in his 12 years, the company which he built up from scratch shows his true passion knowledge and skill which can be found in every single bat to this day!